OUR STORY

Launched in 2016, S (Squared) Creative Projects started as a Display and Print Brokerage providing companies, organisations and brands a full solution under one roof working with a national network of specialist manufacturers. This service has now evolved to become a comprehensive plug-in service.

In 2018 we broadened our service offering to include the production of Live Events focusing on corporate, commercial, and retail clients. We were quickly approached by various agencies, trade fair owners and companies to create and manage the roll out of several campaigns and consumer experiences.

The need for clients to improve their presence in the digital space has evolved, and we started producing Virtual Events with original video content and productions to be live streamed to the client’s target audience.

This side of the business has now evolved to offer a full Digital Production Service.

OUR services

EVENT PRODUCTION

We specialise in producing live events, hybrid events and digital events with over 10 years’ experience in the events industry.

We have spent many years building up a formidable network of highly qualified and experienced collaborators within our business eco-system to offer you the best of the best in our industry.

Whatever your campaign objectives are we have the full solution to give you a narrative driven and engaging result guaranteeing a return on your investment. Read More

DISPLAY & PRINT PRODUCTION

An integral part of any marketing campaign is tangible, visually interesting, and engaging marketing materials.

We have partnered with a large national network of specialist printers and manufacturers to produce any tool you may require to roll-out your Public Relations and Marketing Campaign. This is a plug-in service aimed to offer our clients a holistic and bespoke service tailored to your individual needs. Read More.

DIGITAL & CONTENT PRODUCTION

Digital technology plays a vital role in our daily lives where we are all exposed to information overload. It is imperative that quality and engaging content with clear brand messaging needs to be part of your campaign to cut through the clutter and be heard.

We understand that you need a reliable, and experienced team behind you to help produce original video content to achieve your Public Relations and Marketing Campaign objectives.

This includes a holistic approach to content production including animation, motion graphics, video mapping, music, and voiceover artists. Let us help you create the original narrative driven quality content you need to succeed. Read More.

OUR CLIENTS

We have worked with many esteemed clients including, Marketing Agencies, Organisations, Event Agencies, Brand Managers, Company Owners & Directors, and PR Consultants offering a comprehensive mix of services to ensure our clients achieve their strategic objectives.

OUR VALUES

INTEGRITY

We believe in open communication with our clients, and that our clients should always have all the relevant financial information at hand to make informed decisions at any stage of the project. Our budgets are transparent and detailed, agency fees are clear, and value for money is always top of mind.

COLLABORATION

We believe in collaborative relationships shaped by openness, trust, and mutual respect, this applies to both clients and our experienced supply chain.

TEAMWORK

We work hand-in-hand with our clients to provide the best possible solutions every stage of the project from discussion around the brief to the actual event, production or broadcast ensuring the best possible outcome.

EXPERIENCE

We have decades of experience that equips us to advise our client of the best possible solutions ensuring the project objectives and deliverables are always achieved.

INNOVATION

We find solutions that are memorable, innovative, engaging, effective, and serve the mandate of what is required in the client brief ensuring that our solutions not only work but that they work well.

SUSTAINABILITY

As our planet takes strain with waste and carbon emissions, we are committed to make every production and project as environmentally responsible as possible. Our display solutions are often designed for multiple use thus reducing the need to simply throw them away after one use. We also recommend to clients to use recyclable materials such as fabric, cardboard, and forex board wherever possible.

We use local installers and crew on every project wherever it is possible and have a national network of service providers and manufacturers to help to reduce the need for unnecessary flights and transport solutions, reducing our carbon footprint.

S (Squared) Creative Projects has partnered up with Camargue Insurance for all our event insurance and will plant a tree for every event and production. We will also be able to provide our clients with a certificate of tree planting after each project.

OUR TEAM

Sean Lane and Stuart Mc Kean are Directors and Co-owners of S (Squared) Creative Projects and bring extensive hands-on experience to every project. Specialists in their respective fields, Sean and Stuart focus on producing creative, engaging, and narrative driven solutions, ensuring client objectives and deliverables are always in the forefront of any project charter.

Sean is the Creative Director and Producer of the Events and Digital Production side of our business focusing on building strong relationships with our clients, managing every aspect of a production from start to finish. He has spent most of his life in the entertainment industry both in front and behind the camera where he later migrated to the world of events.

As Financial Director and Senior Project Manager, Stuart is responsible for the financial management and overall project management of each production. He is also responsible for the running of the Display & Print Production side of our business. Always open to change and with a strong sense of perseverance, Stuart combines his head for business and his extensive background in marketing.to push for a solution that exceeds client expectations.

Stuart Mc Kean - financial director & senior project manager

Stuart Mc Kean has a unique career spanning over 27 years, by the age of 24 he held the position of Regional Manager for a large national group overseeing day to day operations of 19 MTN and Multichoice agencies and quickly worked his way up from there. Stuart has been a serial entrepreneur, since leaving the corporate world, and fully appreciates and understands the delicate balancing act between achieving campaign objectives and the bottom-line ensuring clients get the best return on their investment.

With a Diploma in Marketing Management (UNISA) as well as a qualification in Advanced Project Management (UCT), added to his extensive experience, Stuart manages to combine a strong head for the practical with creative thinking to offer clients a perfect balance of both worlds.

Sean Lane - creative director & producer - events & digital production

Sean Lane started his career as a child actor from the age of 6 years old and later moved into the world of professional dance while he was still at school. He has travelled the globe performing in cities on every continent from Russia to South America where his journey led him to be appointed Head of Entertainment for a major international cruise line operator.

After living in Los Angeles (USA) for 9 years, Sean came back to South Africa and obtained a qualification in Event Management (UCT) and has worked on several large-scale events and productions over the past 13 years.

His vast experience in the entertainment and events industries, together with a lifetime of experience in stage and television places Sean in a unique position to offer clients creative, engaging, and innovative solutions ensuring the production you have commissioned is successful.

OUR business eco-system

Our philosophy is simple, we believe that collaboration is key to the success of any business, especially in this rapidly changing world. We have spent many years nurturing relationships and investing in a comprehensive business eco-system collaborating with the best-of-the-best to offer our clients a holistic set of skills, services, and offerings under one roof.

By tapping into the vast experience and specialised skillset that each partner brings to the table, we will provide fast solutions and quickly adapt to any challenge that may arise, ensuring you feel that you are working with one, accountable agency who will manage your account in a co-ordinated, structured, and efficient manner.