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Event

Whether you require a Live or Virtual Event or a combination of both (Hybrid) we will your vision a reality by tapping into our extensive experience in the event and entertainment industries. We create, design, and produce nationally to provide a holistic turnkey service based on best global practices and collaborate with partners to bring the best of the best to the table.

The same detail oriented and ethical business practices apply when developing informed, innovative, and engaging experiences with talk-ability.

Project Management is key, and what really counts is to provide you with a return on investment for your event in line with global trends, sustainable practices driven by the knowledge that whatever size or form your event takes, it needs to tell a story with a strong emphasis on the narrative through all the details.

Services

01. Corporate

Corporate events are the integral component of every business’s marketing strategy. We work with local and gloval brands offering conferencing, webinars, incentive activations, large scale year-end functions and award shows.

02. Activations

It is essential for every brand to connect with potential consumers or to simply reward existing consumers through effective brand exposure. We have extensive experience in activations and experiential marketing and have several projects under our belt from shopping centre activations through to large scale interactive and engaging stands at sports events, trade shows, store launches and standalone campaigns.

03. Fashion

The fashion industry in South Africa is an exciting segment which is always pushing boundaries with a strong focus on innovation and socially conscious campaigns and shows. We have produced and directed shows for Fashion Fair (Durban), African Fashion Week (Johannesburg), African Fashion Week (Cape Town) working with designers including ImprintZA, Craig Port, Stefania Moreland, the Late Quinteria, David Tlale, Marianne Fassler, Taibar Bacar and Gavin Rajah. We have also produced shows for international brands including KAYWAY, Converse, Levi, Jordan, and Nike.

04. Show

The versatility and scale of a show on stage provides brands and organizations endless possibilities. We have produced and directed large scale shows such as National Day of Prayer to smaller niche shows focused on a smaller audience. Shows can bridge the gap between an organization or brand and the target audience bringing entertainment to life while creating memorable moments.

03. Experiential Architecture

Brands are always looking to innovate by creating exciting installations and artwork. We have natured relationships with over 36 specialist manufacturers who have brought our designs and ideas for many local and global brands to life. From bespoke stands and signs to large and small installations we have done it all.

Featured Projects

Rookie USA
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Studio Masson Show Room Launch
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Mamelodi Sundows 50th Anniversary
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THE MOORINGS 50TH
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LC WAIKIKI
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PLUSISEQUAL
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UNITRANS
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MOTSEPE FOUNDATION
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Rookie USA
Studio Mason Show Room Launch
Mamelodi Sundowns 50th Anniversary
LC WAIKIKI
THE MOORINGS 50TH
PLUSISEQUAL
UNITRANS
NATIONAL DAY OF PRAYER

Squared Creative Projects was approached in 2022 to develop and produce a ground breaking concept to change the way we think about childrenswear and fashion shows. The goal was clear, Rookie USA wanted to make a big impact focusing on diversity and inclusivity while meeting the highest standards demanded by the brand internationally. 12 individual shows over 4 days where produced with this in mind.

Drawing our extensive experience and understanding of the South African market it was essential that we incorporate local flair and culture. The concept was simple – Playground by X Rookie USA – A show produced by kids for kids.

Apart from our emcee, YOTV presenter Entle Bizana (now 21) all the talent including our second emcee Lubabalo Tala were under the age of 14. It was important to use as much young talent wherever possible using young models, emcees and even recruited Max Moran (aged 12) to design the animation and graphics used for the stage LED backdrops.

Key messaging was critically important with the focus on diversity and inclusivity, models and talent were carefully selected from all backgrounds and races.

The show included activewear, footwear and accessories by all four international brands to showcase the new ranges on offer. Ground breaking show moments were developed including 20 models, influencers and their children, a teenage hip-hop dance crew, basketball players, gymnasts, skateboarders and even hover boards were involved to create interest and engage the audience. This has never been done before where local press labelled the show as ‘record breaking’.

Involving many S Squared Creative Projects’ collaborators, Dino Moran produced the music, Willem Schoeman and Juanita Van Wyk were AV directors and show directors respectively. Mapule Sesedinyana created the choreography and rehearsed all the children involved, while Yaz Amien – Skazikis managed the backstage, this production was truly a team effort involving a comprehensive turnkey solution from concept to completion managed by Sean and Stuart. The scope of work included stage and set design, lighting design, audio visual, scriptwriting, casting, talent, influencer, and celebrity management.

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Testimonial

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Jane Doe

Manager of Operations

After an extensive expansion, Studio Masson launched their new cutting-edge showroom showcasing an extensive array of trend setting products from international brands. S Squared Creative Projects was approached to produce a bespoke high-end launch for 150 VIP guests including architects and interior designers from Cape Town, and international management teams from Italy.

The goal was to bring these incredible products to life though food and art. Our creative collaborator and food artist, Caro Jesse, was brought on to inspire and ‘wow’ the guests by creating a food installation piece using chocolate to re-create marble tiles on a wall infront of the live audience. Music and lighting were used to complete the effect leaving the guests in awe ensuring this memorable moment would not easily be forgotten and to remind them of Studio Masson when thinking of their next project.

This project was all about detail, where every cocktail or delicious canape was perfected and could be directly associated with a specific product or range within the new cutting-edge showroom.

Testimonial

Sean and his team delivered a 5 * plus service for the launch of our new and extended showroom. We could not have partnered with a better team. From start to finish they offered creative ideas that were then professionally and successfully executed to ensure every moment of our event ran smoothly. They are without a doubt the best team we have worked with and would highly recommend S (Squared) Creative Projects and we look forward to working with then again in the future

Heidi Masson

Studio Masson, Tile & Slab Couture

After launching Digital Production Services and Hybrid event options in June 2020 our client, Mamelodi Sundowns, approached us to produce a hybrid event in Sandton Convention Centre to celebrate this incredible achievement. We were tasked to implement all social distancing and adhere to all regulations to have an exciting yet safe show.

S Squared Creative Projects developed a show to celebrate 5 decades of football through music and entertainment while the client had the opportunity to host Ministers, Celebrities, Footballers and VIPs from the continent and the world, this included the Minister of South African Sport and the CAF President.

The overall concept was to link the iconic music from each decade and source South African icons and entertainers including Vicky Samson, Trompies, Mafikizolo, Sipho Hotstix Mabuse to name a few. The project scope included show development, scriptwriting, performer management and rehearsals.

The show had to be hybrid and streamed to a live audience across the continent sharing the celebrations with the fans, S Squared Creative Projects was responsible for all aspects of technical management, AV and lighting and called both the live show as well as manage the digital streaming

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Testimonial

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Jane Doe

Manager of Operations

The needs of the high-end international sailing and boating tourist has changed dramatically over the past few decades, our client Travelopia approached S Squared Creative Projects to introduce their various international yachting and boating travel brands to the broader South African travel market. The project had to include the celebration of the 50th Anniversary of their premium brand The Moorings.

The Cape Town International Boat show was chosen as the perfect platform to do this.

In collaboration with our PR partner, a media junket was organised where journalists from selected trade, travel and leisure publications were hosted by Travelopia. The morning event included private tours of the yachts, a media lunch and cruises around the bay gaining significant traction and resulting in several print and online articles being published.

Sponsorship was negotiated with CPTIBS where a competition was launched to win an all-expenses paid trip to anywhere in the world through Sunsail and a marketing campaign broadcast through regional radio station, KFM.

We designed and manufactured a bespoke exhibition stand for the central expo arena for visitors to engage with various Travelopia sales staff to find out more about Le Boat, Sunsail and The Moorings. 10 International travel packages were sold on the day proving that quality and strategic activations combined with the expertise from a brand’s team brings results.

The Moorings invited 150 VIP repeat clients or those who purchased a private yacht after many successful trips using the rented yachts available across the globe. S Squared Creative Projects hosted a glitzy affair where celebrities emcees, and DJs entertained the guests while hosted by the international management team from The Moorings and local management team from Travelopia.

Always focusing on the details, we designed and developed a bespoke menu and edible gift boxes to enhance the narrative (international travel through sailing) where each course and or bespoke chocolate paid tribute to all The Moorings destinations across the globe.

The specialised sales team representing the yacht manufacturer, located in Cape Town, were in attendance and private viewings of the latest models for sale berthed right next to the venue were arranged. 4 new yachts were sold on the night.

Testimonial

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Jane Doe

Manager of Operations

International Turkish Fashion Brand, LC Waikiki, decided to open stores in South Africa in 2018. The brand started their roll-out for the Western Cape in Cape Town opting to open the first store in Tygervalley Shopping Centre, located in the Northern Suburbs. Together with our strategic collaborative partner, Nicole Cappa, we were tasked to develop a comprehensive project charter, which had to include the conceptualisation of a formal opening and launch as well as a national PR and marketing campaign for brand awareness. The brand expectations were high and international standards were essential to meet the brand’s image and status within the global fashion industry.

The project scope included media management, celebrity and influencer procurement and management for the formal VIP launch hosted by the brand’s international management team and above-the line marketing agency (Turkey). A high-impact fashion show open to the public ending in a ribbon cutting ceremony formally inviting the consumer to step onto the LC Waikiki ‘blue carpet’ and be welcomed into the new store. S Squared Creative Projects was responsible for producing the fashion show, along with our collaborative partner, Mary Reynolds.

The scope of work included designing and manufacturing the stage, lighting, sound direction, scripting, and crowd management. Procuring all the models and talent, crew, and technical logistics as well as choreography were part of the project deliverables. A high-energy fashion showcase open to the public celebrating all men’s, ladies and kids fashion ranges was the exciting result. The fashion show took viewers on an evolving 24-hour fashion journey explaining how LC Waikiki takes care of you from morning to night, and has you covered for all activities and occasions. 

A formal media launch was organised to introduce the brand to fashion media and a influencers and offer the international management team the opportunity to host media and VIP guests and engage, network and form relationships. A separate area was created for all to enjoy high-end canapés and cocktails while an exclusive private tour of the store was hosted by the brand’s international management team prior to the official ribbon cutting opening ceremony.

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Testimonial

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Jane Doe

Manager of Operations

The world of fashion is changing, and brands are more aware than ever that products need to be designed with a holistic view focusing on inclusivity. S Squared Creative Projects was brought on to produce a campaign focused on men’s fashion that features plus size male ready to wear fashion. Although the key messaging is critically important the client wanted the experience and campaign to be high-energy and fun. #plusisequal was launched in 2019 to disrupt the industry and change public perceptions.

Collaborating with our client 20 Across, who managed all aspects of the PR campaign, we were tasked with the management of the national casting call, including the formal judging process. S Squared Creative Projects directed and produced the fashion shoot for the national campaign and an exciting and high-energy fashion show featuring South African born plus size designer Jade Campbell, held at the Radisson Red Hotel in Cape Town, who was also brought on to be a sponsor. You only need to look at the stock found on many national retailers’ shelves today to see what is possible through an impactful national public relations campaign combined with narrative based experiences, the project exceeded all expectations.

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Testimonial

Working with the S (Squared) Creative Projects team on the historic #PlusIsEqual fashion show at the Radisson RED Hotel V&A Waterfront, Cape Town was nothing short of spectacular. Sean and his team immediately understood that hosting South Africa’s first plus-size men’s fashion show would be a large undertaking for both my agency as well as for my client, and left no stone unturned until every detail of the campaign was thoroughly thought through. What ensued was a successful campaign and breathtaking event that left people speechless and wanting more. We couldn’t have achieved all of that alone and are exceptionally grateful for all the expertise and dedication that was shared with us.

Fabrizia Degli Esposti

Director of 20 Across, PR and Communications

Unitrans is the largest trucking company on the continent and as part of their community outreach programmes, the company felt it is critically important to create awareness amongst road users of the challenges and dangers truck drivers face on the roads.

We were approached to develop a high impact activation to encourage the public to participate and engage with Unitrans to increase awareness in 2018 and 2019. The scope of work included conceptualisation of an interesting and entertaining activation which aimed to encourage the public to participate.

Tyger Valley Shopping Centre was selected and a large area in the parking lot at the busiest entrance was cordoned off to house a multitude of activities including one of the Unitrans trucks, where the public could sit in the cab and see how large the blind spot of a truck is.

There were a series of challenges and games for the public of all ages, including children, to participate in winning exciting prizes. S Squared Creative Projects was responsible for all media management including inviting celebrities, journalists, influencers and the Head of the Traffic Depart – Cape Town. A fun day was had by all with over 1000 members of the public participating.

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I am proud to be associated with Sean Lane from S (Squared) Creative Projects who has assisted USCS (Pty) Ltd in our last two safety campaigns. Not only did he prove himself to be creative and innovative with respect to ideas and the application thereof, but also impressed with his energy, passion and attention to detail. This spirit of serving the customer filtered through his whole organisation so that all his staff arrived at the venues with the same energy and commitment. He is well connected and always delivered sponsors and high-profile celebrities to add flavour and authenticity to the campaigns. I appreciated that he speaks his mind to ensure the customer considers as many options as possible, but still managed to manage and/or adjust the costs to meet the budget requirements. They have never failed to meet and exceed our expectations, always pitched on time and ensured every campaign delivered the intended message despite unpredictable weather variations. We will certainly be relying on him and his team to continue this trend in the campaigns to come and I can confidently recommend them to anybody who wants to deliver a message in new and creative ways

Louis Botha

SHERQ General Manager, Unitrans Supply Chain Solutions

The Motsepe Foundation has hosted religious leaders from 33 faith-based organisations across South Africa for 3 years, celebrating their faith held at Soccer City, Soweto (FNB Soccer Stadium).

S Squared Creative Projects was approached to direct and produce the 12 hour long live show with an audience of over 200 000 people. The show was broadcast live on Television across Africa. Sean has directed and produced 3 consecutive National Days of Prayer including 2017, 2018 and 2019.

Prominent South African Kings and Traditional Leaders and as well as leaders from all political parties were invited to show unity with the South African people. President Cyril Ramaphosa was also in attendance in 2019.

The project included developing the show running order, sound, audio visual and lighting design, and artist management which included rehearsals and sound checks for 30 acts including, Joyous Celebration, Rebeca Molope, Abathandwa, Benjamin Dube and Winnie Mashaba to name a few. As the show producer all aspects of the show including, technical management, vision mixing and calling the live show fell under Sean and his team of specialists.

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Testimonial

I wanted to take a moment to thank you for a fantastic job that did for us at our last big event at the FNB stadium. You put everything into what you do, your dedication and hard work has really helped us and pulled off a phenomenal event, that was aired on TV and was viewed by millions of South Africans. We just wanted to make sure that you know how much you are valued and appreciated. Thank you to your team as well for their hard work and commitment pre and post event. You guys are PHENOMENAL!

Melissa Anthony

Manager Education & Projects, The Motsepe Foundation

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